We are on the frontlines of climate change, a reality that is challenging us to re-evaluate our relationship with the natural world. Human activities alter the basic constituents of life – earth, air, water, and fire – and these elements change human life in turn.

Today at 1930, Pure Advantage will introduce The Human Element film to New Zealand, a riveting and visually rich documentary, telling stories of climate change impact with compassion and heart.

The film, which will be streaming on https://pureadvantage.org/thehumanelement/ from today until Oct 30, explores wildfires, cyclones, sea level rise, a struggling coal mining community, and our changing air supply.

Supported by The Tindall Foundation and a host of other organisations including, Auckland Council, EDS, Enviroschools, Generation Zero, Les Mills, University of Wellington, Wheelers, WWF and Z Energy, we hope the film will encourage people to embrace the challenge, raise awareness, highlight opportunities and seek solutions to climate change.

Says Stephen Tindall, “I have taken a look at the film and it is a poignant demonstration of how climate change is affecting people in many parts of the United States and elsewhere with flooding and water levels rising, the impact of forest fires, carbon particulate in the air and society’s drive to transition away from fossil fuel. This is also happening in Aotearoa as we know.”

New Zealand is already experiencing the effects of climate change. In the future we can expect the impacts of climate change to increase, influencing our economy, our environment and our daily lives. Addressing the issues of climate change will take leadership and the mobilisation of our entire nation.

Pure Advantage invites audiences to watch The Human Element movie and share their views, experiences and thoughts about what climate change means to them by sending a short narrative and image to their campaign  myclimatestoryNZ@pureadvantage.org. The most compelling images will be posted on Pure Advantage’s Instagram.

Simon Millar, Executive Director of Pure Advantage says, “The response to climate change must be a collective effort and together we must champion opportunities and create a resilient, healthier and wealthier future for all New Zealanders.

“We want the film to raise awareness about the impact of climate change on the lives of everyday people and for the My Climate Story NZ campaign to catalyse discussion about impacts and solutions for Aotearoa.”